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Affiliate Program Management: The Partners Who Stop Producing in Month Two
Your partner roster grows faster than the revenue it produces. So what happens in the week after the approval email, when nobody is watching the row? Month two decides whether a program becomes a channel or a spreadsheet nobody opens.
Martin J.StrategyNov 2, 2026Product-Led Growth Strategy: What the Product Has to Do Before Sales Can Leave
Sign-ups can triple while revenue stays flat, and the cause sits in your product, not your funnel. What did your product do for the people who stayed, with nobody there to help? You usually find out after the reorganization is already funded.
Martin J.StrategyNov 2, 2026A SaaS Affiliate Program: Commission on Revenue You Have Not Collected Yet
Your affiliate invoice does not shrink when your new revenue line does. It is still paid on customers who signed up quarters ago, out of a margin you have already promised elsewhere. So which month does that commission stop being cheap?
Martin H.StrategyNov 2, 2026SaaS Pricing Models: Choosing One When Your Buyer Cannot See the Meter
Flat, per-seat, usage, tiered, hybrid. Each is defensible on a whiteboard. So which number can your buyer actually forecast before they sign? The model that survives renewal is the one their spreadsheet can still hold.
Martin H.StrategyNov 2, 2026Digital PR Strategy: The Story You Can Prove Before You Pitch It
Two pitches can carry the same finding, and only one gets a reply. The difference is rarely the writing. Can a stranger defend your number without calling you? If the answer is no, the outlet will find that out for you.
Martin H.ContentNov 1, 2026Digital Marketing Reporting: The Three Numbers That Survive a Review
A report that shows everything decides nothing. Which decision does yours exist to support? Name it before you open the tool, or every chart on the page will argue for its own survival. The number of sections you can delete will surprise you.
Martin J.ReportingNov 1, 2026Product Analytics: The Event Model You Commit To Before the Dashboard
In product analytics, tools change every eighteen months and the event names do not. That is the one commitment your team makes before anyone opens a dashboard. How many of your events would survive the vendor you are leaving?
Martin J.Nov 1, 2026Referral Partner Programs: What to Pay a Company That Sends You Work
The company that sends you work is not an affiliate. Paying them like one is how good partnerships end. Whatever number you improvise on the first deal becomes the rate for every deal after it. So what number would you put in writing this week?
Martin J.StrategyNov 1, 2026
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