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LinkedIn Content Strategy: The Algorithm Rewards the Comment, Not the Post
You publish every week and still feel invisible on LinkedIn. The distribution you are missing is sitting in other people's comment threads, and nobody put it on your calendar. Which twenty accounts would you borrow an audience from tomorrow?
Martin H.Social mediaOct 31, 2026Demand Generation Strategy: The Budget Conversation Nobody Has First
Your demand generation budget is divided in a December meeting, not in the plan. Can you name which half of last year's spend produced the pipeline? The split you can defend is the one both ledgers sign, and that is rarely the split you have.
Martin J.Oct 31, 2026Product Launch Strategy: The Handoff That Decides Whether It Sells
The launch call goes fine on day one. Six weeks later a rep describes your product to a buyer and gets half of it wrong. How much of what you wrote actually reached the call where it mattered?
Martin J.StrategyOct 31, 2026Brand Strategy Framework: An Operating Model a Team Can Actually Run
Your brand strategy framework passed review and nobody has opened it since. Which of your last five pages could a competitor have shipped instead? Somebody on your team has the authority to fix that, and almost nobody can name them.
Martin H.StrategyOct 31, 2026Market Research Online Community: What It Costs Between Studies
You paid 400 people to join a panel, onboarded them, and then asked them nothing for a quarter. What did those thirteen weeks cost, and did anyone price them? The contract you are about to sign prices that silence. Nobody showed you the line.
Martin J.StrategyOct 30, 2026SEO Forecasting: The Assumptions a Tool Cannot Make For You
Position one earned 7.3 percent click-through in December 2023. Ahrefs measured 1.6 across 300,000 keywords two years later. What did your forecast assume in between? Nobody in the room that signed it off can rebuild that number.
Martin J.SEOOct 30, 2026Online Community Building: What to Do Before You Have Members
You will be handed a launch date and told it is the community. The ninety days after it are dull, unpaid work. Will you still be posting into a quiet room in week three? The decision that ends a program like this comes in month three, unscheduled.
Martin J.Oct 30, 2026Predictive Marketing Analytics: Which Prediction Is Worth Building First
Your forecast column has a confidence interval nobody uses. Which prediction did your team build first, and why that one? A model that ships and a model still trusted a year later are not the same achievement.
Martin J.ReportingOct 30, 2026
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