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Marketing insights that don't waste your time
Practical guides on AI, automation, and getting more out of your marketing workflow.
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Process Automation for Marketing: What to Automate Second
The process automation you demoed in nine minutes is live, and it works. The queue in front of it got longer, and the people in it are the ones who asked for it. Nobody asked where the segment came from. What did you automate second?
Martin H.Nov 7, 2026AI Agent Governance: The Permission Model Nobody Writes Down
You switch the agent on, and by Friday it has already done something nobody approved. You cannot name the action. Neither can the person who was supposed to stop it.
Martin H.ContentNov 7, 2026AI Governance Framework: Who Signs Off on What, and When
You have a tool you want to use on next month's campaign. Between you and the publish button sits a review gate, and nobody can tell you who owns it. The policy asks for a review and names no reviewer. Who do you ask?
Martin H.ContentNov 7, 2026Sales Planning: The Capacity Math Marketing Inherits
You signed up for a number. Underneath it sits a sales plan you were never shown, built on a ramp assumption nobody checked. So what happens in month seven, when the reps that number needed are not yet hired?
Martin J.StrategyNov 7, 2026Content Marketing Metrics: The Four Numbers Worth Paying For
You are the person everyone asks for the content numbers. You have reported fourteen of them for two years, and four can change a decision. The other ten cost hours and change nothing. Which one would you defend if someone asked what it bought?
Martin J.ReportingNov 6, 2026B2B Demand Generation: The Cadence That Ends the MQL Argument
Your MQL count went up again, and sales still does not believe it. You have probably stopped defending that number and started explaining it. Would your two teams sign the same piece of paper?
Martin H.StrategyNov 6, 2026Newsletter Analysis: What Your Open Rate Can't Tell You
Your newsletter analysis counts a server fetching an image as an open, and nothing marks which ones had a reader. You still report it, because it moves and feels like a score. Which of your metrics survives if that column vanishes?
Martin H.ReportingNov 6, 2026Marketing Funnel Stages: Every Stage Ends at an Event
Your funnel diagram has a number nobody in the room chose. It came from a slide, then a template, then a tool default, and it has read as fact since. Can you name the event that closes your second stage, or only the label on the box?
Martin H.ReportingNov 6, 2026
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