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Brand Advocacy: The Four States Your Dashboard Blurs
Your advocacy column holds four states under one label, so the number you report is often evidence of a state you already passed. Can you name one customer who spoke up unprompted, and date it?
Martin J.Nov 5, 2026Employee Advocacy Program: The Review Queue, the Policy and Week Three
Someone in your company is still waiting for approval on a post about an event that ended three weeks ago, and the next one never got written. How long did your last ten posts wait?
Martin H.Social mediaNov 5, 2026Referral Program Examples: What the Famous Six Still Do, and What They Stopped Doing
Robinhood retired the free-share offer that every round-up still prints, and the field's most careful page ran the check and missed it anyway. Which version of that reward are you about to copy?
Martin J.StrategyNov 5, 2026Customer Referral Program: How to Measure It, Price It and Know When to Stop
Your referral program pays the same reward whether the customer was going to buy anyway or not. Which of the two did you pay for last quarter? The benchmark everyone quotes has no source, and your own threshold was never in the launch plan.
Martin H.StrategyNov 5, 2026Field Marketing Strategy: The Region Owns the Number, Not the Head Office
You can defend a field budget for nine months on activity, and then one review ends it. The region that cannot price its own meetings is asking head office to guess. So what does a meeting in your territory actually cost you?
Martin H.Nov 4, 2026Ecommerce Content Strategy: Fix the Category Page Before You Write Another Guide
You rewrote the product pages, published a buying guide a week, and organic traffic is still flat. The pages you expected to lift never did. So where does a shopper actually decide to buy from you?
Martin H.ContentNov 4, 2026Market Research for Product Launch: The Findings That Should Stop You
Your research is booked and the launch date is set. The one line your plan probably does not contain is the result that would stop it, or the name of the person who has to sign that condition. Do you know their name without checking?
Martin J.StrategyNov 4, 2026TikTok Content Strategy: Two Kinds of Video, Two Clocks
Ten days is all the time most TikTok videos get, and the report that judges them still treats every video the same. Some of your videos answer a question someone types into the app and keep arriving for months. Which kind did you make last week?
Martin H.Social mediaNov 4, 2026
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