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Practical guides on AI, automation, and getting more out of your marketing workflow.
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Marketing a Webinar: The Registration Is Not the Result
You filled the room, and half of them showed up. A quarter stayed to the end, and the follow-up went out four days late. Which number did you actually get paid for?
Martin H.Nov 3, 2026Content Marketing Measurement: What a Content Program Is Worth Before It Converts
Your program is eighteen months old and the only number that would settle it has not arrived yet. So you report traffic, and everyone in the room knows it is not the answer. What will you watch until the revenue number exists?
Martin J.ReportingNov 3, 2026Sales Pipeline Management: The Number Marketing Is Quietly Accountable For
Your pipeline rarely leaks where the dashboard points. It leaks in the weeks after entry, when nobody owns the next step. Marketing is often the only team that can see a deal go quiet. How much of the coverage number is yours to defend?
Martin H.Nov 3, 2026Buyer Intent Data: The Signal You Can Defend at Renewal
You bought reach and got a list. Nobody wrote down what your team does when an account appears on it, and that unwritten rule is what renews the contract. Can you name one decision the data changed?
Martin J.StrategyNov 3, 2026Account-Based Marketing Strategy: The Account List Is the Strategy
A target account list gets approved in one meeting. Nobody in that room asks how many touches it takes to cover those accounts, or whether the team has the hours. What would you cut if you had to run the arithmetic first?
Martin J.StrategyNov 3, 2026Growth Marketing Strategy: The Loop You Can Actually Staff
You hired a growth marketer and got a campaign manager with a new title. The loop that separates growth from marketing is a weekly cadence with one metric and one kill decision. So why does your team have neither?
Martin H.StrategyNov 2, 2026Lead Generation Content Marketing: Why the Asset That Converts Is Rarely the One You Gate
You publish for months and the pipeline stays flat. Every asset you ship asks for a download exactly when a stranger decides whether to trust you. What would change if your best asset needed no form at all?
Martin H.ContentNov 2, 2026Marketing Positioning Strategy: The Sentence Your Buyers Repeat When You Are Not in the Room
Your positioning strategy is not the deck your team presents. It is the sentence a buyer repeats to their boss after the call, and you have probably never heard it. Would you recognize your own claim if a competitor's name were on it?
Martin J.StrategyNov 2, 2026
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