Read up
Marketing insights that don't waste your time
Practical guides on AI, automation, and getting more out of your marketing workflow.
All articles
Multi-Touch Attribution: The Model That Breaks Where the Data Stops
A multi-touch attribution model credits only the touches it can identify. Four kinds of touchpoint never reach it, and the channel that loses their credit is the one that gets cut.
Martin H.ReportingOct 25, 2026Marketing Mix Modeling: What It Costs Before It Tells You Anything
Your channel lost the budget because nobody could prove what it did. The tool for it is marketing mix modeling, and the published requirement is a length of time, not the ratio that decides. Would yours survive the division?
Martin H.ReportingOct 25, 2026Marketing Measurement: The Number Your Board Asks For and Your Stack Cannot Produce
Your marketing number and your finance number have never matched. You have a routine for the moment somebody notices, and it spends the decision the meeting was called to make. Can you say what your number leaves out?
Martin H.ReportingOct 24, 2026B2B Content Marketing Strategy: The Buyer Committee Nobody Writes For
You wrote the content for the person who signs. The people the article never addressed are the reason it did not move.
Martin H.ContentOct 24, 2026Outbound Lead Generation: What You Can Actually Run In-House
Outbound is sold to you as a messaging problem, then charges you for a capacity one. Three parts of the motion break before the copy does, and the order is predictable. Which one will stop your team first?
Martin J.Agencies & careersOct 23, 2026Incrementality Testing: What You Can Prove Without a Vendor
Your dashboard reports what happened. It cannot tell you what would have happened without the campaign, which is the number your budget depends on. So how many regions can you hold out?
Martin J.ReportingOct 23, 2026Marketing Operations: The Operating Cadence Nobody Documents
A campaign crosses five handoffs, and usually only one of them has a written rule. The rest run on memory until someone asks who approved what, and then the quarter is already gone. Which of your handoffs would survive a week without you?
Martin J.Oct 23, 2026Marketing Dashboard Examples: What to Cut, Not What to Copy
The screenshot that would settle which six panels belong on a dashboard has never been published, because it would embarrass the vendor. What you get instead is the gallery version. Which of your panels would you defend out loud?
Martin J.ReportingOct 23, 2026
Manage Google Ads Smarter With AI.
Your competitors are already using AllAble. Are you?
The marketers pulling ahead aren't working harder. They're just working with one tool that does everything — that tool is AllAble. Try it yourself!