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Loyalty Marketing: The Program Is Not the Strategy
You bought the loyalty program because somebody promised it would make people come back. It handed a discount to customers who were already buying, then added a reporting line that reads like growth.
Martin H.Oct 21, 2026Full Stack Marketing: What One Person Can Actually Carry
One person, every channel, no handoffs. It works right up until the month something breaks and there is nobody to escalate to because you are the whole team.
Martin J.Oct 20, 2026Retention Marketing: Which Motions Pay, and Which Just Cost
Retention marketing is the line in your budget nobody argues about. Then the win-back codes go out, the saves get counted, and nobody divides the discount by the margin. What is that motion costing you per customer?
Martin H.StrategyOct 20, 2026Distribution in the Marketing Mix: The One P That Still Decides the Other Three
Plenty of products pass their margin review and then discover they cannot be bought anywhere their buyers already shop. The shelf was never yours to assume. You can change a price before lunch; a channel decision runs for a year, and the clock starts the day you sign. Which is why the price you defend in a review is not really yours once a retailer sets the reference. What would it cost you to walk away from the channel you just agreed to? Place is the one element of the marketing mix you sign a contract to change, and it fixes the floor under everything else.
Martin H.StrategyOct 20, 2026How to Measure Brand Recall: The Number You Can Defend, and the One You Cannot
You can quote a recall number in the next board meeting. The harder question is whether the survey behind it could ever have shown you anything else. Often it could not, and the reason sits in four decisions made before fielding.
Team AllAbleStrategyOct 19, 2026Instagram Content Strategy: The Share of Your Feed That Decides Reach and Saves
There is a number hiding in your Instagram account that no dashboard shows you: the share of posts you give to each job. Get that share wrong and effort stops compounding. What would yours look like if you counted it?
Martin J.Social mediaOct 19, 2026SEO and Content Strategy: Which One Owns the Roadmap?
Two roadmaps, one website, and a quarter where both shipped while organic revenue sat flat. The line between them is not about cooperation. It is about which decisions each side holds, and who breaks a tie when volume and brand disagree.
Martin J.SEOOct 19, 2026Technology Branding: Why Technical Buyers Rewrite Your Positioning in Their Own Words
Your buyers reword your product the moment they explain it to someone else, and their version is the one that gets repeated. That gap costs you at evaluation, and it closes with material you already own.
Martin J.StrategyOct 19, 2026
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